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Craft Animations Offers Architectural Edition Upgrade for Sample Tools Included in 2011 Versions of Autodesk 3ds Max and Softimage

Craft Animations Offers Architectural Edition Upgrade for Sample Tools Included in 2011 Versions of Autodesk 3ds Max and Softimage

Provides Customized Real-time Animation Tools to Create 3D Walk-throughs and Realistic Traffic Patterns; 35 Percent Discount Offered to Autodesk Users

GOTHENBURG, Sweden - June 29, 2010 - Following the integration of a select sample of Craft Director Studio (CDS) tools within the 2011 versions of Autodesk 3ds Max, Autodesk 3ds Max Design and Autodesk Softimage software; Craft Animations announces the availability of the CDS Architectural Edition customized with specific CDS tools that allow architects and designers to easily create real-time film walk-throughs and traffic scenes to showcase any 3D architectural design. Users of 3ds Max 2011 and Softimage 2011 are encouraged to enhance their existing CDS tool library by upgrading to the CDS Architectural Edition at a 35 percent discount until Sept. 30, 2010.

"The promotional tools included on the Autodesk 2011 Installation DVDs are simply a taste of what may be experienced through the utilization of the specialty CDS Architectural Edition," explains Craft Animations Founder and CEO Deborah Lygonis. "Upgrading to these unique camera angles and vehicle motions allows quick navigation of exterior and interior scenes, and effortless integration of authentic traffic patterns, all in real-time, saving the time and cost of hiring an outside animation contractor."

Used by renowned design firms such as the Beck Group, SkylineInk and HOK Limited, the CDS Architectural Edition includes six specialized virtual cameras and two vehicle tools that increase interactive control and simulation, and provides the ability to enhance cinematics through a modular, configurable system that replicates a specific rig's animation. The tools' accessibility and ease of use allow anyone to literally "direct" a camera within any creative environment. Additional CDS camera and vehicle tools are available for individual purchase.

The promotional CDS tools included on the Installation DVDs shipped with 3ds Max 2011, 3ds Max Design 2011 and Softimage 2011 software contains the Craft SoftMotionCam, Craft ObserverCam, Craft MultiStateCam, Craft HumanizerCam, as well as four Craft Pre-rigged Models. For further information regarding Autodesk software applications, please visit

Additional information regarding Craft Director Studio, and other specialty CDS Editions, is available at

Pricing and Availability

Regularly priced at $1,857 USD, the CDS Architectural Edition is now available to users of 2011 versions of 3ds Max and Softimage for $1,200 USD through Sept. 30, 2010. To obtain this discount, users must contact Craft Animations via or +46 31 352 29 80, or outreach to their local reseller to provide proof of Autodesk 2011 purchase.

For additional information regarding CDS Specialty Editions, please click here, or visit

About Craft Animations

Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™ AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Studio™. Based on cutting-edge research in autonomous control systems, Craft Director Studio and its add-ons simulate the complex physical behavior of cameras and 3D vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies worldwide such as Disney, Pixar, Namco Bandai, Lockheed Martin, Ford and Toyota; Craft Director Studio streamlines production, enhances realism and increases creativity for users in the visual effects, game development, forensic reconstruction, military and defense, and architectural design industries.
For more information, please visit


2010 Craft Animations AB. All rights reserved. Craft Director Tools is a Registered Trademark of Craft Animations AB. All other brand names, product names, service marks or trademarks belong to their respective holders.

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Tracy Brawley, (503) 796-9822,

Reader Contact
Craft Animations Headquarters
Regnbagsgatan 3
S-417 55 Gothenburg
+46 31 352 2980,