Press releases

Craft Animations Introduces Annual Licensing Program

Complete Integration of Craft Director Studio™ Editions for One Full Year at 75 Percent Discount

GOTHENBURG, Sweden – Nov. 3, 2010 – Providing a risk-free opportunity for artists and studios to integrate next-generation toolsets into existing pipelines, Craft Animations today announces an Annual Licensing Program for Craft Director Studio™ (CDS) Complete, and all Special Edition Packages. By taking advantage of the Annual Licensing Program, users gain access to CDS's premium interactive control and simulation of 3D cameras and vehicles for one full year at a 75 percent discount from original purchase pricing. This renewable offer serves as a highly cost-effective solution for complex animation processes.

"We realize that when it comes to creating an efficient production pipeline, our customers need a flexible, cost-effective solution," says Deborah Lygonis, Craft Animations founder and CEO. "With our CDS Annual Licensing Program, artists, designers and production studios – operating on any budget – now have an opportunity to utilize our highly complex tools at a competitive price point for trial, specific project use or infinitely."

Offering over 20 animation tools and six Special Edition bundles, CDS is based on cutting-edge research in autonomous control systems and extends creative possibilities by eliminating the time-consuming tasks of keyframing, scripting and rigging. This helps to significantly reduce animation production times, by up to 80 percent, for 3D animators, visual effects artists, product and architectural designers, game developers, and forensic specialists.

"We were thrilled to have the opportunity to work with Craft Animations through their Annual Licensing Program," notes Craig McDonald, CEO at Hooper Productions, who utilized CDS for a new Ford off-road campaign. "We were able to integrate a completely new toolset at a very minimal cost, and create a much more efficient and high-quality workflow. Our final results were stunning."

Pricing and Availability
Craft Animations' renewable Annual Licensing Program, ranges from $246 USD to $1,248 USD, offering CDS Complete and Specialty Editions at a 75percent savings from original prices for one year. Annual fees include Up2Date support and software upgrades. CDS Complete and the CDS Defense Edition additionally include two hours of online training.

The annual license is valid for the special editions and includes upgrades and support.

For further information, or to take advantage of the Craft Animations Annual Licensing Program, please visit, e-mail or contact a CDS reseller.

About Craft Animations
Founded in 2006 and based in Gothenburg, Sweden, Craft AnimationsTM AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Studio™ (CDS). Based on cutting-edge research in autonomous control systems, CDS and its add-ons simulate the complex physical behavior of cameras and 3D vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies worldwide such as Disney, Pixar, NAMCO BANDAI, Lockheed Martin, Ford and Toyota; CDS streamlines production, enhances realism and increases creativity for users in the visual effects, game development, forensic reconstruction and architectural design industries.

For more information, please visit

For additional information, Press Only:
Liaison Public Relations for Craft Animations
Tracy Brawley, 503-796-9822,

Reader Contact:
Craft Animations Headquarters
Regnbågsgatan 3
S-417 55 Gothenburg
+46 31 352 2980,